Demand Generation Manager
Anywhere in the US | Marketing |DESCRIPTION
Vulcan Cyber is changing how organizations identify and fix security vulnerabilities across their technology ecosystems. Vulcan Cyber’s rapidly growing team is delivering tools that helps IT Security scale vulnerability remediation efforts with confidence.
Our marketing efforts start with getting the word out. We find the cyber security professionals people who care about securing their organization through efficient and effective vulnerability risk mitigation. Once we connect with this target audience, we’re responsible for ensuring the Vulcan Cyber experience is positive, meaningful, and consistently provides value.
The Vulcan Cyber Demand Generation Manager will own demand generation efforts across a variety of channels. In this role you’ll manage top-notch digital marketing agencies while rolling up your sleeves to drive Vulcan Cyber to the next level of success.
What You’ll Do:
- Collaborate with product and brand marketing teams to deliver compelling, targeted digital ad campaigns across multiple channels including Google, LinkedIn, & Bing
- Successfully execute of in-person and virtual events including the handling of logistics and delivering on lead generation objectives
- Own the marketing-generated inbound pipeline targets for our web properties and organic demand gen channels
- Work with field sales and account development teams to support ABM campaigns as well outbound initiatives
- Drive nurturing initiatives designed to convert leads down funnel, improving outcomes with existing pipeline
- Share responsibility for hitting demand generation objectives, assessing effectiveness of efforts to support sales initiatives and revenue outcomes
- Manage a multi-channel demand gen budget and ensure optimization of marketing dollar spent to pipeline creation
What You’ll Need:
- Hands-on experience guiding, managing, and measuring digital advertising campaigns
- Experience with enterprise cyber security industry events and a proven ability to run event and field marketing campaigns
- Experience working closely with field sales and account development teams on delivery of ABM and outbound campaigns
- Ability to create and manage nurturing content that targets specific audiences in different stages of the engagement funnel
- Confidence working with sales and marketing funnel management tools (e.g., Salesforce, HubSpot) including ability to dive into the data to analyze outcomes
- Degree in marketing, business, communications or another related field
What’s in it for You?
- Competitive compensation, including equity in one of the fastest-growing startups in the cyber security industry
- Extremely competitive benefits, including: Medical, Dental & Vision Insurance; 3 Month Parental Leave, Generous PTO with an emphasis on work/life balance!
- Yearly stipend towards your own professional development and personal growth
- A close-knit team that is super supportive, smart and driven to build something great!
- An amazing opportunity to get in on the ground level, have your voice heard and make an impact across one of the top security companies!